Posted by: Admin | October 25, 2010

The Beauty Myth

No matter how much, intellectually, I might abhor it, I know that I am affected by how the media portrays women and their looks. Look at yesterday’s post! I tell myself that I want to lose weight for health reasons, to relieve the strain on my joints and to give myself more energy and stamina. That’s true, but it’s also true that I don’t like the way my body represents me, as an older woman, and that I feel I won’t be taken seriously as a professional unless I look the part – ie: young(er) and slim(mer). I now work in an image-conscious, very visual field, so it is inevitable I feel that way, I guess.

The Campaign for Real Beauty, a vehicle for promoting Dove products, for sure, but also much, much more, found in a recent survey that 91% of the women surveyed “believe the media and advertising need to do a better job of representing realistic images of women over 50“, and 97% “believe society is less accepting of appearance considerations for women over 50 than their younger counterparts, with showcasing one’s body the least acceptable.” I’m sure this is a subject we will revisit here at project50.

This ad campaign shows what goes into making a billboard image. I think it should be compulsory viewing for every young person, then maybe they wouldn’t be constantly measuring themselves and their looks by a totally unrealistic media yardstick. It has relevance for the more mature too. Next time you see an actress/public figure (because it’s unlikely to be a model over 50!) your age and start comparing yourself unfavourably to her, remember this film and know she really doesn’t look like that in real life – she probably looks very similar to you!

Here’s your chance to have YOUR say on this sensitive subject:


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