Posted by: Admin | March 15, 2011

You get what you pay for

Following on from yesterday’s blog, Joe Buissink touched on pricing – a subject close to every photographer’s heart! In these straitened economic times, we all do what we can to make our products and services affordable – without risking going out of business in the process! Our overheads haven’t been cut (quite the opposite) and even small businesses like mine, who choose not to work from a studio or hire office space, still have to carry the substantial costs of insurance, on going training and professional development, equipment, fuel, bank charges etc.

I’m working hard to build a luxury brand – I want to be able to offer my customers the best, because that’s what will last once these recessionary days are behind us. I want my clients to be able to look back on these days of their children growing up, or their engagement, or big birthday and say: that’s what we were like then. Not “I wish we’d stretched to buy that book of images telling the story of our family.” So I’m resisting the temptation to compete on price, though I always try to “add value”.

Joe played us this short clip. Without wanting to sound patronising, I love it when Americans get the British sense of humour!


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